How we compare prices
Our aim is to provide an unbiased price comparison service to the UK. We list shops that agree to pay a small commission via referral sales on some items from our price comparison website. We often list prices from shops that do not pay us anything whatsoever towards the costs of operating a business website.
Save your favourites and monitor the prices and availability all on one page. No need to sign in! Find products, save them using the heart button, get alerts for price drops and back in stock notifications on your wishlist
Ranking: How prices are shown
By default, we display prices Low – High (including shipping). For shops that have the same price for a product, the comparison is sorted by:
- Cheapest price including shipping and in stock
- Lowest price including shipping and available to pre-order
- Stock status (In stock, pre-order, unknown)
- Most popular store for that product
- Store ratings and reviews
Our comparison pages also have a unique feature which highlights what services each retailer can provide: Express delivery, Click and Collect, PayPal checkout, 30-day returns, Warranty plans on electricals and BNPL (buy now pay later finance).
Pre-ordering a PS5 or Xbox Series XS
** PlayStation 5 / Xbox: Based on the high demand, both new games consoles are going to be in short supply when launched during 2020. Some online stores pre-sell stock in advance (Amazon), then after release day, start taking pre-orders again on waves of deliveries for popular items sold out.
When popular items go in/out of stock and there is high demand, retailers list pre-orders for stock due-in-advance before it arrives and show customers the expected delivery date. The delivery date being shown is especially helpful when buying gifts.
Because a delivery date is vital information - we show dates if known, as this factor is more important than price alone when the whole of the market is struggling to meet demand due to no stock from the supply chain (typical situation – everywhere sells out around the same time, peak time).
Speaking from experience, trusted retailers do sell out of pre-orders before they actually have the stock, so it is advisable not to wait, if the delivery date is guaranteed and in time for Christmas, buy while it’s available. Black Friday deals on high demand hardware might not happen unless sales drop off. In which case, after Christmas hardware will most likely be further discounted by retailers.
During exceptional times - John Lewis, Argos, Currys and GAME might opt to increase high-street sales, when only a small number of units are in hand.
Back in stock alerts and price drop notifications
Since 2006 we’ve been one of the first to provide stock checking / tracking and alerts. Until recently we provided back in stock alerts and price drops via email. Technology has changed. Email has become more unreliable. We are moving towards Web App push notifications and away from email due to the problems of non-delivery and junk mail. Our weekly newsletter emails stopped in 2015.
Shops listed at GameStock
Our aim is to list all UK shops offering consoles, mobile phones, tech, gadgets, video games and related merch.
Our webpages of products, prices and stock status, is usually updated in real-time on demand. The more popular an item, the more often the content is updated.
Retailers, listings, website links, deals and offer codes come and go continually 24/7 365. Data-feeds with aggregated data did not work in the past as we found thousands of products were own brands and no like-for-like comparison was possible. We know you love Google, we do too, but remember their search functionality is built by large teams of developers over many years.
If you find any incorrect information, please notify us https://twitter.com/gamestock
Often we find many similar products come in many different variations. Products of the same name vary by system, by colours, by model, by media Digital or Physical and even variations of additional content such as DLC.
Down Load Content for games can often double the product’s price, for example:
- FIFA 21 Standard Edition £39.99
- FIFA 21 Champions Edition £84.99
Therefore, with FIFA we’ve found it can be useful to merge various editions, especially as down load content is time dependant with FIFA games, meaning as time passes post release day, the DLC when not claimed is lost, so over time the value of special editions and pre-orders diminishes and the price drops.
Best deals: Everyone wants the best deal. Among game stores competition is high. When shopping for a new console the best advantage is often the bundled games included free.
Consoles come with Hard and Soft bundles. Retailers can add games and provide their own bundles, as well as hardware bundles with games or extra controllers in the box and featured on the cover.
Blog Stock Tracking Archive:
2006-2008: Nintendo Wii - https://www.gamestock.co/blog/wii-fit-tracker
2007-2013: Apple iPhone / iPad Mini
2011: Nintendo 3DS - https://www.gamestock.co/blog/japansoldout3ds
2012: Wii Fit https://www.gamestock.co/blog/how-to-order-wii-fit
2013: Sony PlayStation 4 and Microsoft Xbox One - Find out where you can get one with our in stock checker
2020: PS5 vs Xbox Series X|S
We started back in 2006 with the Nintendo Wii stock shortages. Like all businesses, operating costs need to be met - advertisements, taxes, technology and professional staff. Over the years we’ve found commission has been falling (often zero) and advertising costs are rising.
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Learn more about us here
Last updated 30/09/20